Two of the newest trends for online marketing involves marketing aimed at search engines and article marketing. While search engine marketing helps web sites get ranked higher on search engine results pages, article marketing is more targeted to the customers the site owner is trying to reach. Article marketing does offer hope for those looking for higher rankings on the web site, but the main key is getting the message out to potential customers.
When a customer looks for something on the internet, they type in a word or phrase they believe will lead them to their target. The search engine will take that keyword or phrase and see if it matches anything in its index of previously visited web sites and according to relevance with the search term, will rank the results on its results page
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